Romantic love and consumer culture

How these discourses are Technology, P.

Romantic love and consumer culture

Special Issue Nov Love as a Risk: Tofts 1 and Anthony Collins 2 Abstract This article presents an argument for the importance of situating discourses surrounding interpersonal relationships within the cultural context in which they occur.

Specifically the focus will be on the discourse: A qualitative study was conducted that explored how young, middle class women between the ages of talk about gender and romantic relationships in the context of economic globalization and consumer culture.

This study was situated within a feminist, social constructionist theoretical framework. These young women were interviewed individually in semi-structured interviews and in small focus groups. The data collected in these interviews was analysed using discourse analysis and the discourses which were identified included themes such as: Possible implications of this discourse will also be considered.

By attempting to better understand constructions of romantic relationships it is possible to explore alternative discourses which may enable Romantic love and consumer culture and more positive ways of interacting with others.

Introduction This article presents an argument for the importance of situating discourses of interpersonal relationships in the cultural context in which they occur; in this case the context we will be focussing on is South African consumer culture.

The participants consisted almost entirely of university-attending, middle-class, young women, who despite their diverse racial and religious backgrounds, articulated similar anxieties about romantic love. Her research focuses on exploring constructions of gender and interpersonal relationships in order to better understand how healthier and more mutually enjoyable ways of human interaction might be facilitated.

Romantic love and consumer culture

This discourse will be looked at in the context of an emerging South African consumer culture, which is characterised by a tendency to meet every day desires through some form of consumption 3 as well as an increase in conspicuous consumption e.

We will also consider how this context facilitates this way of thinking about romantic relationships—as a risk—and the implications it may have for the way people think, feel and act, both within the context of romantic relationships as well as when they are not in a romantic relationship but are considering the possibility of entering into one and what this might mean for them.

Healthy relationships are important because we need others to make us feel worthwhile and loved, 5 and to construct our realities and identities. This may enable us to find ways in which people can interact within alternate constructions of relationships that may facilitate stronger and more mutually enjoyable romantic bonds.

For example, one participant who constructed romantic relationships as a risk felt that it was not worth entering into romantic relationships at all as the fear of the possibility of getting hurt was too great.

In this case this construction is preventing this young woman from experiencing a happy, healthy intimate relationship and from experiencing romantic love. Perhaps if she constructed relationships in a different way she may be more open to experiencing all the possible positive aspects of romantic relationships but also more equipped to deal with the end of relationships.

This does not presume that romantic relationships are or should be universally desirable, but that alternate constructions thereof may relieve the associated fear and anxiety. History, Theory and Politics, London: Centre for Justice and Crime Prevention, Love as a Risk: To return to love, to get the love we always wanted but never had, to have the love we want but are not prepared to give, we turn to romantic relationships.

Love and Consumer Culture

He argues that the way the emotion of romantic love as opposed to love towards family members or love as a duty has tended to be understood as an internal, personal reaction, is lacking in some ways.

Looking at love in this way disregards the cultural and social context in which feelings of love are experienced, as well as the social functions of the associated emotions, especially their communicative functions. Romantic love especially, is an emotion which necessarily involves another person and a concern with interpersonal relationship status.

It is important therefore, to acknowledge the role of others in influencing emotional experience. According to appraisal theory it is when something matters to us that we experience an emotional reaction to it.

The emotional significance of a person, object or event is dependent on how one internally assesses its importance through a process of cognitive interpretation.

Parkinson proposes that this assessment takes place in the context of our interpersonal interactions and that our conversations with others, as well as non-verbal interactions, allow us to dynamically negotiate appraisals of the relationship and the situation.P artners of porn consumers often report feeling angry, confused, and betrayed when they find out that the other half of their committed relationship has been watching porn.

Consumers may have no idea how they are hurting their own relationships and the people they love. The commoditization of romance has incorporated romantic love into the culture of consumer capitalism.

Romantic moments are now strongly associated with food, drink and travel and have become intensely commoditized. settler is in the downtown area of the capital. The nationalist-oriented ideology stresses identification with medieval culture and times while downplaying slavery and later exploitative relations of .

The Getaway Mavens have been hard at work, collecting and organizing the best two and three day escapes in the Northeast USA (Virginia to Maine). The following surprisingly romantic destinations within a quick drive are perfect: to pop the question, for a nearby honeymoon, to celebrate a .

Romantic love and consumer culture

Yaoi (/ ˈ j aʊ i /; Japanese: やおい), also known as boys' love (ボーイズ ラブ, bōizu rabu) or BL (ビーエル, bīeru), is a genre of fictional media originating in Japan that features homoerotic relationships between male characters.

It is typically created by women for women and is distinct from homoerotic media marketed to gay male audiences, such as bara, but it also attracts. Although the genre is very old, the romance novel or romantic novel discussed in this article is the mass-market version.

Novels of this type of genre fiction place their primary focus on the relationship and romantic love between two people, and must have an "emotionally satisfying and optimistic ending." There are many subgenres of the romance novel, including fantasy, historical romance.

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