Example Essays Marketing plan A marketing plan is a detailed, researched and written report that a business uses in order to outline the actions that should be taken to customers and clients and measures taken to persuade them to purchase the product. It communicates to the customers on the value of goods and services. Marketing personnel evaluate the results marketing decisions made in previous years and the market in which a business operates in order to make the right decisions.
Quiznos's products are freshly made, which is something that consumers are seeking. Quiznos's image as a slightly upscale fast food restaurant matches well with the current potential market of buyers seeking a better fast food product. Quiznos's products are healthy and not as associated with fast food as hamburgers, pizza, and fried chicken.
This gives Quiznos a strength over the competition, since people do not associate the negative perceptions of fast food to Quiznos's products.
Weaknesses Quiznos's stores are franchise owned. This makes it difficult to guarantee that products can be made based on specific health demands such as low salt or low G. Quiznos's stores being franchise owned also makes it difficult to control the atmosphere and setting in each individual restaurant.
This could have a negative impact on Quiznos being seen as a quality fast food restaurant. Quiznos does not have the menu variety that providers such as McDonalds has.
This could make it difficult to attract families. Quiznos does not have the size or budget of the major competitors such as McDonalds and Subway. This could make it difficult to manage a successful campaign, especially if other competitors take action to reduce the impact of Quiznos's marketing efforts.
Quiznos and Subway share many similarities, especially in regards to how consumers perceive them. This makes it possible that any action Quiznos takes to enhance sandwich sales could also help their direct competitor. Objectives The objective of the marketing strategy will be to increase the dinner market for Quiznos restaurants.
This objective is based on the observations that sandwiches are typically associated with lunch.
This decision has been made based on the research showing that the dinner market is the growing market and the one where consumers are willing to pay more. It is also suggested that consumers want something better for dinner than for lunch and will be willing to pay for quality.
If Quiznos can change people's perceptions by emphasizing that Quiznos is a good place for dinner it can substantially increase its sales. This decision has also been made based on the observation that Quiznos's products and image matches well with what consumers want for dinner, including that they are seeking a healthy alternative.
Finally, it has been noted that there is a growing market of families and single people looking for a healthy dinner option.
Quiznos's products and images puts it in a good position to take advantage of this growing market. The overall objective will be to increase Quiznos's dinner sales. To achieve this, the marketing strategy will be designed to change consumer's perceptions so that they consider Quiznos as a good alternative for dinner.
Product The product will be adapted to suit the dinner market. Family meal deals will be introduced to attract families and help position the products as being suitable for families and children. Mini subs will be introduced to suit children.
A larger range of hot subs will be introduced to suit the dinner market. New menu items will be added specifically for the dinner market. These products will be heartier meals that associate more with a major meal than with a lunch meal.
Promotion Promotion will focus on advertising the specific new products that have been introduced. It is suggested that it is the products available that determines how the restaurant is perceived, with changes in the products available capable of changing how people view the restaurant.Marketing Plan Outline I.
Executive Summary. A high-level summary of the marketing plan. II. The Challenge. Brief description of product to be marketed and . 46 CHAPTER 2 Marketing Strategy Situational Assessment The situational assessment is an analysis of the or ganization’s environment and of the organization itself.
This process is referred to as the SWOT analysis(so named be- cause it examines the Strengths and . Mikhael Boedhi-Tjahjono/L Mini Essay Writing TTR Dr. K. Shull Marketing Mix Marketing mix is probably the most famous marketing term.
Its elements are the basic, tactical components of a marketing plan. Kellogg's Marketing Phase 1 Company’s Market Planning Colorado Technical University MKTB Fundamentals of Marketing Lou Piermatteo February 25, Frosted Mini-Wheat’s The product I have chosen is Frosted mini-wheat.
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